You can gather data about your website's ability to attract and retain visitors by using a third-party analytics tool such as Google Analytics. You do not need any technical knowledge to add an analytics tool to your Site Builder site. To add an analytics tool, you just need to copy a script provided by the analytics tool vendor, and paste it into the Site Statistics page in Site Builder. When you publish your site, the tracking code will be activated.
Analytics tool can give you insight into who is visiting your site. You can also find out what types of information they are seeking. Some of the information that is gathered includes:
How many people visit your site
How many times visitors view specific Web pages.
How much time people spend on your site
What browser software your site visitors use
Some of the additional features often included with third-party analytics tools are:
Ability to track how visitors got to your site (for example, via a Google search, by clicking a link from another website, or by directly typing your web address)
Keyword and search terms tracking
Sophisticated reporting functions
The location of your visitors
Before attempting to add a third-party analytics tool to your site, review the documentation provided by the analytics vendor. In particular, you should locate the code snippet that you must paste into Site Builder. Also, the instructions should provide information about any special configuration that is required for the code. The vendor may specify that the code should be placed into either the website header or body.
Copy the code snippet provided by the third-party vendor. Tip: Always make sure that you capture the entire code snippet, including any closing brackets. If part of the code is missing, it could prevent your site from loading.
Log in to your Site Builder account.
Click Support > Statistics on the menu bar.
To view your site statistics information in a dashboard format, scroll to the bottom of the Site Statistics page, and then click More Statistics Data.
Before attempting to add a third-party analytics tool to your site, first review the documentation provided by the analytics vendor. In particular, you should locate the code snippet that you must paste into Site Builder. Also, the instructions should provide information about any special configuration that is required for the code. The vendor may specify that the code should be placed into either the website header or body. Once you have located this information, you can continue with the procedure below.
Copy the code snippet provided by the third-party vendor.
Tip: Always make sure that you capture the entire code snippet, including any closing brackets. If part of the code is missing, it could prevent your site from loading.
Log in to your Site Builder account.
Click Support > Statistics on the menu bar.
Select either Page Head or Page Body for the question, "Where would you like to insert your tracking code?"
Paste the code snippet into the text box.
If needed, configure your analytics code as specified by the third-party vendor.
Click Submit.
Click Preview.
Click Publish to immediately update your website.
See the documentation provided by your analytics vendor for information about accessing your site statistics.
Click Preview to ensure there were no errors when the code was deleted.
Click Publish to immediately update your website.
Some options described in the Help may not be available to you based on your subscription type. If you have a question about an option you do not have access to, please see your system administrator.
Why should I consider adding a third-party analytics tool to my site?
