About Search Engine Optimization

Search engine optimization (SEO) is the process of making your site more visible to Web search engines.  SEO practices are based on understanding how each search engine gathers and ranks search results. The primary goal of SEO is to increase the probability that your target audience can find your site when they perform a Web search.

While advanced SEO can be complicated, there are many basic SEO practices that require no special knowledge or skill. Use the suggested practices below to help your clients or prospective clients find you more easily.

Note: If you are interested in applying advanced SEO practices to your site, Site Builder specialists can provide assistance for an additional charge. Contact your sales representative for more information.